Author: ROILift

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    Drive Business Growth Through Our Expertise
    Google My Business (GMB)
    • First List IteClaim or verify the business profile.m
    • Second List ItemOptimize business description and service categories.
    • Add business hours, contact info, and location pin.
    • Upload high-quality photos
    • Publish weekly Google Posts
    • Enable and monitor the messaging feature.
    • Answer FAQs and manage business Q&A.
    • Analyze insights like search views, calls, and direction requests.
    Social Media Marketing
    • Set up and optimize Social Media business profiles.
    • Create branded social media posts/month.
    • Schedule posts using a tool like Meta Business Suite.
    • Use local hashtags and geo-tags to increase reach.
    • Basic engagement: like, reply to comments, and respond to DMs.
    • Share client testimonials, promos, or behind-the-scenes content.
    Google & Facebook Ads (Setup & Management)
    • Create campaigns targeting local users by city or zip code.
    • Design simple image and text ads aligned with promotions.
    • Use call-to-action buttons like "Call Now" or "Book Appointment."
    • A/B test, creatives and track clicks and calls.
    • Review ad performance and refine targeting monthly.
    Review & Reputation Management
    • Monitor Google and Facebook reviews weekly.
    • Flag spam/inappropriate reviews.
    • Prepare personalized response templates
    • Request reviews via follow-up emails or links.
    • Share top reviews on social media.
    • Monthly sentiment report and suggestions for improvement.
    Website SEO & Optimization
    • Conduct SEO audit on homepage and top product pages.
    • Improve meta titles, descriptions, and URL structure.
    • Optimize product images
    • Add schema markup for products.
    • Improve internal linking and product categorization.
    • Submit sitemap and fix crawl errors.
    Marketplace SEO (Amazon, Etsy, eBay etc.)
    • Keyword research for 2 top-performing products.
    • Optimize product titles, bullets, and backend keywords.
    • Optimize listing images and A+ content (if applicable).
    • Add product reviews and Q&A enhancements.
    • Competitor comparison and pricing strategy suggestions.
    Basic Merchant Ads (Google Shopping / Amazon Ads)
    • Set up Google Merchant Center or Amazon Seller Central.
    • Create and submit a product feed.
    • Launch Shopping or Sponsored Product ads for select items.
    • Monitor impressions, CTR, and product visibility.
    • Identify winning products and recommend scaling.
    Social Media & Influencer Marketing
    • Create product-focused posts for Instagram/Facebook.
    • Tag products in posts if shops are enabled.
    • Research and shortlist micro-influencers for outreach.
    • Share influencer content across channels (if available).
    • Use reels or stories for unboxing/product use showcases.
    Remarketing & Retargeting
    • Install Facebook pixel and Google tag manager.
    • Build audiences for site visitors and product viewers.
    • Create basic remarketing ads.
    • Promote discounts or "return to cart" reminders.
    • Analyze results and refine creativity as needed.
    B2B SEO & Content Strategy
    • Research long-tail, industry-specific keywords.
    • Optimize homepage and one core service page.
    • Develop a blog calendar with strategic topics/month.
    • Write SEO-optimized blog posts focused on client pain points.
    • Add CTAs to blogs to capture leads or schedule demos.
    • Monitor keyword rankings monthly.
    LinkedIn & Social Media Marketing
    • Set up and optimize the company LinkedIn profile.
    • Publish posts per week (blogs, insights, company updates).
    • Engage industry posts per week.
    • Join relevant LinkedIn groups for networking.
    • Identify and connect with target prospects weekly.
    Google Ads (Search)
    • Create search campaign targeting specific industries or services.
    • Write compelling ad headlines and descriptions.
    • Include CTAs like “Book a Free Consult” or “Download Whitepaper.”
    • Track clicks, impressions, and keyword performance weekly.
    • Adjust ad copy and keyword match types for optimization.
     Lead Generation & Email Marketing
    • Create a basic lead magnet (whitepaper, checklist).
    • Build a landing page with opt-in form.
    • Create a 3-email sequence for lead nurturing.
    • Weekly email with insights, updates, or offers.
    • Tag and segment new leads in CRM.
    Webinars & Networking Events
    • Promote upcoming virtual or local events.
    • Create a simple registration landing page.
    • Design email invite and social promo post.
    • Share webinar recording or recap post-event.