Capital Educational Solutions
Capital Educational Solutions, a Raleigh education provider spanning academic coaching, IEP and 504 consulting, and K-12 microschool programs,
partnered with ROILift to get found by the families searching for exactly what it offers. We rebuilt the site around its core services, structured
the content the way Google’s AI Overviews pull from
Sector: Academic, educational, and K-12 microschool programs
Market: Raleigh and Wake County, North Carolina | Reporting period: March 2026 to August 2026, ongoing
#1
On Google for the majority of top local keywords
20+
Keywords moved into
top 2
12
AI
Queries
+59%
Pages
500+
Interaction
Revolutionizing Traditional SEO Towards AI Citation
Capital Educational Solutions helps Triangle-area families with academic coaching, IEP and 504 consulting, microschool programs, and Spanish-language academic support. The service was strong. The visibility was not.
- At the start of the engagement, the site carried a domain authority of 10 and only 34 indexed pages, so most of the catalog could not rank at all.
- The terms families actually typed, like "504 plan consultation raleigh," "spanish academic coach raleigh," and "spanish education support raleigh," sat outside the top 100.
- The business was invisible for its own core searches, and absent from the Google AI Overviews that now sit above the classic results and shape who a family even considers.
The mandate was direct: lift traditional rankings and organic traffic, and position CES to be the answer Google’s AI recommends.
Objective
- Monthly SEO reports: rankings, domain authority, indexed pages, and GA4 traffic.
- New and optimized service-line landing pages across six services.
- Google Business Profile optimization with six-month performance reporting.
- AI Overview visibility tracking across 12 or more high-intent local queries.
Our Approach
- Audited the site architecture and found the thin and missing service pages holding the catalog back.
- Built and optimized a dedicated page for each service line, microschool, consulting, coaching, summer programs, fees, and Spanish tutoring, so each could rank and be cited on its own
- Structured content in the clear question-and-answer format AI Overviews pull from, targeting the long-tail local queries families already search.
- Tracked 50 local keywords monthly, alongside domain authority and indexed pages, and moved effort toward the clusters with the most to gain.
Results and Impact
-
20+ keywords in the top two on Google
from a tracked set grown from 25 to 50 terms, the majority of priority local queries now rank on page one, and several that started outside the top 100 now sit at position 1. -
12+ queries name CES in Google AI Overviews
CES is cited directly inside Google’s AI answer for its core services, alongside and in several cases above larger local providers. A few examples are shown below. -
100 to 215 organic new users
organic new users more than doubled from March to July, and a new AI Assistant channel added first-time visits at roughly 167% month over month. -
575 Google Business Profile interactions
over six months, including 276 direction requests and 12 phone calls, local discovery compounding alongside the rankings.
AI Overview Visibility
CES is now named and linked directly inside Google’s AI Overview for a wide range of the exact queries its families search, including “504 plan consultation raleigh” and “spanish academic coach raleigh.”
Prominent Search Result
Being cited by name in the AI answer, rather than listed as a link further down the page, puts CES in front of families at the moment Google’s own AI is recommending who to contact. Each result was captured live from Google.
Growth on Prominent Pages
The new service-line pages carried the growth and increase in sessions among various prominent pages. A sign of local families reaching out, not just reading.
Feats We Achieved
01
100 Users → 215 Users
02
575 GBP Interactions
03
100+ Interactions
04
348 → 454 New Users
05
914 → 1,318 Page Views
Final Outcome
of the Journey
Laying the Foundation of Their Online Credibility
The gains came from fixing the foundation and building the AI layer together. Dedicated service pages earned the rankings, the question-and-answer structure earned the AI citations, and the Google Business Profile work earned the local calls and directions.
In five months, CES went from invisible for its own core searches to #1 on Google and named in Google’s AI Overviews, at the exact moment families are choosing who to contact. The engagement is ongoing.
Start With Three Real Findings
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