EmotorPro
$11,461 in Google Ads spend into $46,990 in reported conversion value: a 4.10X return,
built on high-intent motor and pump search across a six-month campaign.
Industry: Industrial motors, pumps, and related motor products
Market: Nationwide U.S. buyers sourcing replacement and application-specific motors
Reporting period: March to August 2026 (6 months)
4.10X
162
tracked conversions from paid search
$70.74
cost per conversion
$46,990
reported conversion value on $11.5K spend
$1.40
average cost per click
The Demand Already in the Market
- So the task for paid search was not to create interest
- It was to be in front of that buyer the moment they went looking, send them to the page that answers the query, whether a category, a product, or a manufacturer’s range, and turn the visit into a sale at a cost the margins could carry.
The brief for Google Ads was straightforward: grow the volume and value of tracked conversions from search, and keep the economics in plain view through cost per click, cost per conversion, and return on ad spend.
Objective
- Show up for the searches that signal a real purchase, not idle research.
- Grow the number of tracked conversions coming from paid search.
- Hold click and acquisition costs down as volume climbed.
- Build conversion value and keep return on ad spend as the commercial scorecard.
Our Approach
- Bid on the queries that carry buying intent: specific motor types, applications, replacement needs, and the manufacturer names buyers trust.
- Put the brands buyers search by, Baldor, Marathon, Century, Fasco, and U.S. Motors, to work, and pointed high-specificity part-number searches straight at the site’s part lookup.
- Matched every ad to the product or application behind the search, then routed the visitor to the closest category or product page rather than one generic destination.
- Judged the account on conversions, cost per conversion, conversion value, and ROAS, and shifted budget toward the searches where the math paid off.
Results and Impact
-
AReported 4.10X return on spend
$46,990 in reported conversion value for $11,461 invested. -
162 conversions from 8,191 clicks
1.98% click-to-sale rate, at $70.74 each. -
578,955 impressions at a $1.40 average click cost
Wide, relevant reach without overpaying for traffic. -
$290.06 of reported value per conversion
A sign the clicks were reaching the right products.
Prominent Metrics Overview
In six months, 162 tracked conversions and $46,990 in reported conversion value against $11,461 of spend, a reported 4.10X return, with clicks averaging $1.40 and each conversion costing $70.74. The results came from buyers who acted, not from impressions that sat unused.
| Metric | Result | What it indicates |
|---|---|---|
|
Impressions
|
578,955
|
How often the ads showed for relevant demand
|
|
Clicks
|
8,191
|
Visits paid search sent to the site
|
|
CTR
|
1.41%
|
How often an impression earned a click
|
|
Average CPC
|
$1.40
|
What each visit cost |
|
Conversions
|
162 |
Tracked purchase actions from paid search
|
|
Cost/Conversion
|
$70.74
|
What each conversion cost to acquire
|
|
Conversion value
|
$46,990.10
|
Reported value tied to those conversions |
|
ROAS
|
4.10X
|
Reported value earned for each dollar spent |
What the Numbers Mean
Reach on its own is easy to buy; this account did more than reach. Of the 8,191 visits it bought at under $1.50 each, a real share turned into 162 tracked conversions, and the reported value they carried came back at 4.10 times the spend. For a distributor whose catalog runs to thousands of parts, that is the gap between paying for clicks and paying for orders.
Business Impact
A parts distributor wins when the person who needs a specific motor finds it fast and buys. EmotorPro’s site helps that happen, with ways in by category, by manufacturer, and by part number, so paid traffic has more than one road to the right product. Across these six months, that setup returned a reported 4.10X, which gives the account a proven, profitable footing to grow from across more categories and brands.
Feats We Achieved
01
A reported 4.10X return tracked value came back well above the money spent.
02
162 conversions logged with real purchase actions, not just clicks.
03
$46,990.10 in reported conversion value
04
$70.74 per conversion
05
$1.40 average cost per click
A Profitable Baseline to Scale From
Between March and August 2026, EmotorPro’s paid search turned $11,461 into $46,990 of reported value, a reported 4.10X, across 8,191 visits and 162 conversions, with clicks at $1.40 and each conversion at $70.74.
Because there is no prior campaign to compare it with, the real win of this period is the floor it sets: numbers the account can now be held to and pushed past, category by category and brand by brand. The work continues.
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