FĀSE Med Spa
visibility to change that, and the numbers below show what it produced.
Sector: Health and wellness. Medical spa and aesthetics
Market: Fort Collins, Colorado, USA | Reporting period: August 2025 to August 2026, ongoing
15
keywords ranking #1 on
Google, up from 0
100%
the top 100
21
60
from 5
3,624
Business Profile interactions in 6 months
Pushing Towards Maximized Visibility
FĀSE Med Spa offers a wide range of aesthetic and wellness treatments, from PRF hair restoration and CoolPeel laser resurfacing to body sculpting, medical weight loss, and injectables, in the competitive Fort Collins market.
- The service menu was strong. The organic presence was not.
- An August 2025 audit found a domain authority of 10, fewer than half of about 100 priority local treatment keywords ranking anywhere in the top 100, and none in the top 10.
- Minimal organic traffic of roughly 89 users and 123 sessions in a week, no visibility inside Google’s AI Overviews or AI Mode, and an underused Google Business Profile.
The brief was clear: build durable organic rankings and local visibility that translate into calls, direction requests, bookings, and website leads, and position the brand to be found and cited by AI-driven search, not just traditional links.
Objective
- Build durable organic rankings across Fort Collins treatment-intent searches.
- Turn local visibility into calls, direction requests, bookings, and website leads.
- Grow domain authority and index health as lasting trust signals.
- Get FĀSE found and cited inside Google AI Overviews and AI Mode.
Our Approach
- Audited site architecture, indexation, and the Google Business Profile, and set a keyword baseline across more than 100 Fort Collins treatment terms.
- Strengthened technical SEO, crawlability, indexation, and site structure to lift domain and page authority and grow indexed pages.
- Optimized and actively managed the Google Business Profile, categories, services, posts, and Q&A, to drive calls, directions, and clicks.
- Structured content to be surfaced and cited by Google AI Overviews, AI Mode, and AI assistants, alongside traditional rankings.
Results and Impact
-
15 keywords ranking #1 on Google
From zero at baseline, including high-intent, bookable treatments such as "PRF hair restoration Fort Collins," "CoolPeel Fort Collins," and "red carpet facials Fort Collins." -
100% of tracked keywords now in the top 100
105 of 105, up from 48 of 102, with 60 in the top 10 and 30 in the top 3, from a start of none in the top 10. -
Authority more than doubled, from 10 to 21
Page authority rose from 15 to 32, and indexed pages grew from 25 to 79, durable trust signals for Google. -
Cited inside Google AI Overviews and AI Mode
FĀSE is now named as a source in Google’s AI answers for multiple Fort Collins treatment searches. A few examples are shown below.
Prominent Metrics Overview
Over twelve months, FĀSE moved from a near-invisible site, domain authority 10 with essentially every tracked term outside the top 100, to complete top-100 coverage, 15 terms at #1, and authority and indexation more than doubled.
AI Citation
FĀSE is now surfaced and cited as a source inside Google’s AI Overviews and AI Mode for multiple Fort Collins treatment queries, and the site has begun receiving direct referral sessions from AI assistant sources, placing the brand in front of patients researching treatments through AI, not just traditional links.
Recognized Provider in Fort Collins
Events and Session
Started From the Bottom, Now We Are Here
01
10 → 21 domain authority
02
0 → 15 keywords at #1
03
5 → 60 keywords in the top 10
04
25 → 79 indexed pages
05
3,624 Google Business Profile interactions
Final Outcome
of the Journey
Winning AI Presence Through Our Efforts
This was durable, compounding growth, not a traffic spike. In one year, FĀSE went from no organic footprint to #1 for 15 high-value treatment keywords, more than doubled its authority, and became a cited source inside Google’s AI answers.
With a Google Business Profile now driving thousands of local actions, the result is a compounding local SEO and AI-search foundation the practice keeps benefiting from. The engagement is ongoing.
Users up 90.6 percent, a new AI assistant channel is live, and the site is listed first in AI answers ahead of government campgrounds that have decades of authority behind them.
Start With Three Real Findings
You don’t have to decide anything today. Run a free audit — three real findings on your
own site, no email until you’ve seen them.
