Funky Rock Designs
high-intent shoppers for handcrafted stone home goods across a six-month campaign.
Industry: E-commerce. Handcrafted home goods
Market: United States
Reporting period: March to August 2026 (6 months)
3.90X
(reported)
325
tracked conversions from
paid search
$20.29
cost per
conversion
$25,728
reported conversion value on $6.6K spend
$0.65
average cost
per click
A Product People Search For by Sight
Funky Rock Designs makes home goods the way few brands do: by hand, from natural Maine stone, shaping vases, lighting, and much more that look like nothing on a big-box shelf.
- The product is the pitch. When someone wants a piece with real character for the kitchen, the bar, or the table, a photo does most of the selling.
- That is exactly what paid search can carry to the right shopper.
- The opportunity was to reach people already hunting for distinctive home, kitchen, bath, and entertaining pieces, put the brand’s stone goods in front of them, and keep the trip from a search result to a checkout as short as the design deserves.
So the Google Ads brief stayed commercial: draw shoppers who intend to buy, not browsers gathering inspiration, and measure the account on conversions and the value they carry, not on clicks alone.
Objective
- Reach qualified shoppers searching for products that fit the brand’s core collections.
- Turn that search demand into tracked website purchases, not just visits.
- Keep acquisition efficient through controlled cost per click and conversion-led optimization.
- Build real conversion value from the paid-search traffic, not volume for its own sake.
Our Approach
- Steered budget by commercial intent, favoring shoppers looking to buy a specific kind of piece over those simply gathering ideas.
- Matched each ad to the product behind the search and sent the click to the closest, most relevant page, so exposure turned into engagement.
- Kept the brand’s handcrafted, Maine-stone identity consistent from the ad through to the product page.
- Ran the account against clicks, cost per click, conversions, cost per conversion, and conversion value, and moved spend toward the themes that returned the most value.
Results and Impact
-
A reported 3.90X return on spend
$25,728 in reported conversion value for $6,597 invested, roughly $3.90 back for every dollar in. -
325 conversions from 10,093 clicks
3.22% conversion rate, at $20.29 each. -
503,073 impressions at a $0.65 average click cost
Wide reach and site traffic kept well under a dollar a visit. -
About $79.16 of reported value per conversion
Signifies the traffic was reaching buyers, not just lookers.
Prominent Metrics Overview
Over six months, paid search became a profitable storefront channel for Funky Rock Designs: 325 tracked conversions and $25,728 in reported conversion value against $6,597 of spend, a reported 3.90X return, with clicks averaging just $0.65 and each conversion costing $20.29. The account earned its return from shoppers who bought, not from impressions that went nowhere.
| Metric | Result | What it indicates |
|---|---|---|
Impressions |
503,073 | How often the ads showed for relevant demand |
Clicks |
10,093 | Visits paid search sent to the store |
CTR |
2.01% |
How often an impression earned a click |
Average CPC |
$0.65 | What each visit cost |
Conversions |
325 | Tracked purchase actions from paid search |
Cost/Conversion |
$20.29 |
What each conversion cost to acquire |
Conversion value |
$25,727.67 | Reported value tied to those conversions |
ROAS |
3.90X | Reported value earned for each dollar spent |
What the Numbers Mean
The account paired cheap reach with real sales. It pulled more than ten thousand visits at an average of 65 cents each, then converted 325 of them into tracked purchases at $20.29 apiece, and the value those orders carried came back at close to four times the spend. For a small-batch maker, that is paid search doing the hard part: finding buyers, not just eyeballs.
Business Impact
For a direct-to-consumer maker, the win is a channel that reliably puts the product in front of people ready to buy. Funky Rock Designs now has one: paid search that returned a reported 3.90X while holding cost per visit under a dollar. With a catalog that spans barware to lighting, there is room to open more product-led search paths from here, on a base that is already paying for itself.
Feats We Achieved
01
A reported 3.90X return
02
325 conversions logged
03
$25,727.67 in reported conversion value earned on $6,596.84 of spend.
04
$20.29 per conversion
05
$0.65 average cost per click across 10,093 visits and 503,073 impressions.
A Profitable Baseline to Scale From
Between March and August 2026, Funky Rock Designs’ paid search turned $6,597 into $25,728 of reported value, a reported 3.90X, across 10,093 visits and 325 conversions, with clicks at $0.65 and each conversion at $20.29.
With no prior campaign to compare it against, the value of this period is the footing it sets: a profitable, repeatable base the brand can widen, one product theme at a time, while keeping acquisition costs in check. The work continues.
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