LIALS Airport Service
High-intent airport-travel searches turned into 192 booking actions at $19.98 each,
on $3,837 of Google Ads spend across the reporting period.
Industry: Airport, limousine, and ground transportation services
Market: Long Island and the wider New York airport transportation market
Reporting period: 6-month report 1st March – 1st August 2026
192
$19.98
(reported)
14.74%
4.43%
rate
$2.94
average cost per
click
Intent That Arrives Ready to Book
Few searches carry as much intent as a ride to the airport. By the time someone types the query, they usually know the airport, the date, the pickup, and often the vehicle they need, whether a car to JFK, a van for a family, or a charter bus for a group.
- There is little to persuade and a lot to earn.
- LIALS covers that whole range, across Long Island and the New York airports, on a promise of clean vehicles, professional chauffeurs, and pickups that are on time.
- For paid search, it was to be ready to meet each of those travellers just when they need it, delivered with the tone that's so reliable their next natural step is to seek a ride.
Therefore, the account was used for bookings, not clicks: attract the searchers who are ready to travel; and evaluate success not in terms of clicks, but in terms of conversion actions generated and the cost of each action.
Objective
- Get qualified clicks from those who are actively looking for airport and ground transportation.
- Convert all that high-intent traffic into tracked booking and contact actions.
- Ensure that acquisition costs are kept low while also increasing relevant search visibility.
- Make it easier to go from searching to booking or inquiring at a LIALS.
Our Approach
- Anchored the ads to the promise that runs through the whole brand: dependable, on-time rides in clean vehicles with professional chauffeurs.
- Targeted the service intent that matters most: airport transfers, car and van service, charter bus, and limousine, across the Long Island travel market.
- Matched messaging to specific trips, from airport runs and corporate travel to cruise transfers, group outings, and special occasions.
- Sent each click to a conversion-ready page with a clear way to request or book a ride.
Results and Impact
-
192 tracked conversions from 1,303 clicks
14.74% conversion rate, roughly 15 booking actions for every 100 clicks. -
A reported $19.98 cost per conversion
Low cost to win a high-value transportation booking. -
29,384 impressions and a 4.43% CTR
Strong engagement from the search audience the ads reached. -
$2.94 average cost per click on $3,837 of spend
Measured traffic costs with a steady flow of conversions.
Prominent Metrics Overview
Paid search provided LIALS with a reliable booking channel throughout the reporting period, as the 192 conversions tracked on 1,303 paid-search clicks were valued at $3,837, representing a conversion rate of 14.74% and a reported cost per conversion (CPC) of $19.98, and an average click cost of $2.94. The engagement rate for almost 30,000 impressions was 4.43%, with a high booking rate for the category.
| Metric | Result | What it indicates |
|---|---|---|
Impressions |
29,384 |
How often the ads showed for relevant demand |
Clicks |
1,303 | Visits paid search sent to the site |
CTR |
4.43% |
How often an impression earned a click |
Average CPC |
$2.94 |
What each visit cost |
Total spend |
$3,836.69 | Media invested over the period |
Conversions |
192 |
Tracked booking and contact actions |
Conversion rate |
14.74% | Share of clicks that converted |
Cost/Conversion |
$19.98 | What each conversion cost to acquire |
What the Numbers Mean
The headline here is the conversion rate. Turning 14.74% of clicks into tracked actions, close to one in seven, is high for paid search, and it tells you the traffic was reaching people ready to book, not idly comparing. Pair that with a $19.98 cost per conversion and a sub-$3 click, and the account is buying bookings, not browsing.
Business Impact
For a transportation company, the win from paid search is meeting a traveler at the moment the trip is already decided. LIALS now has that channel: 192 booking actions from a single reporting period at a reported $19.98 each, drawn from the exact searches its riders use.
With services spanning solo airport runs to group charters, there is room to open more intent-led paths from the same efficient base.
Feats We Achieved
01
192 tracked conversions
02
14.74% conversion rate
03
$19.98 reported cost per conversion, a low cost to win a transportation booking.
04
4.43% click-through rate
05
$2.94 average cost per click
A Booking Channel That Pays Its Way
Over the reporting period, LIALS turned airport-travel search into a working booking engine: 1,303 clicks and 192 tracked conversions on $3,837 of spend, at a reported $19.98 per conversion and a 14.74% conversion rate. The strength is not the click count; it is how reliably those clicks became actions.
With no earlier campaign to compare against, the value of this period is the footing it sets: an efficient, high-converting base the business can widen across airports and service types while keeping the cost per booking in view. The work continues.
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