Capital Educational Solution
Capital Educational Solutions had deep expertise with local families and an underused social presence. This is how a six-month,
service-focused content strategy turned Facebook and Instagram into an active engagement engine.
Sector: Education consulting, academic coaching, tutoring, and student support
Platforms: Facebook and Instagram | Reporting period: March 1 to August 31, 2026 (6 months)
+418%
Instagram content interactions, to 394
+380%
to 2.6K
+95%
Instagram reach, to 3.2K accounts
23.9K
up 69%
+51%
Facebook content interactions, to 482
Building the Social Presence
Capital Educational Solutions already partnered with us for SEO services.
They have built their reputation through personalized educational consulting, academic coaching, tutoring, and guidance for students and families across the Triangle area.
- Their social channels were an opportunity to bring that expertise to a wider digital audience.
- At the start, the Facebook and Instagram presence was underused relative to the brand’s real expertise.
The mandate was direct: turn the social channels into a stronger educational engagement engine and extend reach to more relevant families and students.
Objective
- Increase content interactions across Facebook and Instagram.
- Improve profile visits as a signal of audience interest.
- Drive qualified engagement and website and service inquiries from social content.
- Extend reach beyond the existing audience to new, relevant families and students.
Our Approach
- Audited existing content performance across Facebook and Instagram to find opportunities for stronger reach and engagement.
- Prioritized educational, informative, engagement-driven content suited to a family-focused education brand.
- Optimized captions and posting cadence to encourage interaction from the existing audience and new viewers.
- Monitored performance on an ongoing basis and shifted focus toward the content generating the strongest engagement and visibility.
Results and Impact
-
Instagram interactions up 418%
content interactions grew to 394, with views up 294% to 15.6K and reach up 95% to 3.2K accounts. -
Facebook visits up 380%
page visits grew to 2.6K, with viewers up 74% to 6.5K and views up 69% to 23.9K. -
Facebook interactions up 51%
content interactions reached 482 across the reporting period. -
Profile discovery improved on both platforms
Instagram profile visits grew 248% to 317, a signal of rising audience interest.
Facebook Performance
Facebook engagement grew across every key metric: 482 content interactions (+51.1%), 23.9K views (+69.4%), 6.5K viewers (+73.8%), and 2.6K page visits (+379.8%).
Instagram Performance
Numbers That Speak For Us
01
482 Facebook content interactions
02
542 → 2.6K Facebook page visits
03
14.1K → 23.9K Facebook views
04
394 Instagram content interactions
05
2K Instagram reach
94.5% rise in accounts reached.
Final Outcome
of the Journey
Flourishing Business Presence Over Social Platforms
In six months, Capital Educational Solutions turned two underused channels into an active educational engagement engine. Interactions, views, reach, and profile visits all grew across Facebook and Instagram, led by triple-digit gains on Instagram.
More families are now finding the brand through social, and the content strategy keeps building on what performs. The work is ongoing.
Start With Three Real Findings
You don’t have to decide anything today. Run a free audit — three real findings on your
own site, no email until you’ve seen them.
