TMAK Restoration
Facebook and Instagram sat mostly flat, reaching existing followers and little further, while prospective homeowners searching for renovation
work never saw the projects. ROILift built a content strategy around before-and-after project visuals, and views,
reach, and website clicks all climbed sharply.
Sector: Home improvement. Kitchen and bathroom remodeling services
Market: Facebook and Instagram | Reporting period: March 2026 to August 2026, ongoing
30.1K
Facebook and Instagram views, up 562%
11.6K
Platform viewers,
up 819%
366
Facebook link clicks to the site, up from 7
+979%
Instagram reach, to 2.3K accounts
821
up 151%
Strategic Plan That Was a Necessity
TMAK Restoration built its reputation through high-quality craftsmanship, word-of-mouth referrals, and strong client reviews across Greater Cleveland.
- Its social presence was underperforming relative to that offline standard.
- Engagement on Facebook and Instagram stayed flat for most of the period, driven by isolated spikes rather than consistent activity.
- Reach was restricted to existing followers, limiting discovery among homeowners seeking renovation services, and profile visits and social web traffic lagged the brand’s local authority.
The objective was straightforward: turn the social channels into active engagement drivers, expand reach to homeowners across Northeast Ohio, and convert social discovery into measurable website traffic.
Objective
- Increase content interactions across Facebook and Instagram.
- Expand total views and non-follower reach across both platforms.
- Boost profile visits and brand discovery.
- Drive qualified link clicks from social channels to the website.
Our Approach
- Audited historical social content to pinpoint gaps in audience engagement.
- Built a service-focused content calendar showcasing high-end kitchen remodels, bathroom renovations, and cabinet refinishing.
- Optimized captions, calls to action, and posting timing to encourage interactions and outbound traffic.
- Monitored multi-platform performance continuously to double down on the highest-converting post formats.
Results and Impact
-
Views up 562%, viewers up 819%
combined Facebook and Instagram views climbed to 30.1K and platform viewers to 11.6K, a broad expansion of unique reach. -
Facebook link clicks scaled from 7 to 366
routing high-intent prospects straight to the website, alongside Instagram link clicks from 0 to 67. -
Instagram reach up 979%, to 2.3K accounts
exposing the brand to new prospective homeowners beyond the existing following. -
Facebook page visits up 151%, to 821
a signal of rising brand curiosity and discovery.
Facebook Performance
Facebook content interactions, page visits, and link clicks surged together during the mid-to-late campaign. A focused push in late July produced 366 link clicks, up from 7, and lifted views to 30.1K, with page visits reaching 821 (+151.1%). Coordinated content shifts drove multi-metric growth at once.
Instagram Performance
Instagram delivered complementary growth: views reached 5,478 (+117.2%), reach rose 978.8% to 2.3K accounts, link clicks grew from 0 to 67, and follows rose 29.2% during the reach spikes.
Beyond the Numbers
01
7 → 366 Facebook link clicks
A jump from a near-zero base, routing prospects straight to the site.
02
821 Facebook page visits
151.1% rise in profile discovery.
03
152 Facebook content interactions
36.9% rise across the period.
04
~213 → 2.3K Instagram reach
978.8% rise in unique accounts reached.
05
0 → 67 Instagram link clicks
A new outbound path from Instagram to the website.
Shining
the Social Presence
The 6-Month Transformation Journey
In six months, TMAK Restoration turned two underused channels into active engagement drivers. Views, viewers, reach, and link clicks all rose sharply across Facebook and Instagram, with hundreds of prospects now clicking through to the website.
More homeowners across Northeast Ohio are discovering the brand through social, and the growth is ongoing.
Start With Three Real Findings
You don’t have to decide anything today. Run a free audit — three real findings on your
own site, no email until you’ve seen them.
