Three Crowns Electric
Three Crown partnered with ROILift to turn organic search into qualified sales conversations. We fixed the technical foundation,
sharpened the pages that matter, and built content their customers actually search for, with transparent pricing
and the projected return agreed before any work began.
Sector: Residential, commercial, and industrial electrical contracting
Market: Colorado, USA | Reporting period: 26 July to 24 August 2025
32.6%
Organic Traffic Increase
52+
Keywords in Top 10
1000+
Organic Users From Google
30+
AI Citations
76%
Reduction in PPC Reliance
Our Journey Towards the Path of Digital Growth
Three Crowns Electric joined hands with ROILift.
It leaned heavily on paid search for acquisition, with a website carrying third-party postings and irrelevant backlinks that were pulling in traffic with no commercial relevance. Two hundred and fifty commercial keywords were tracked at the start of the engagement, and not a single one ranked inside the top 100 results.
ROILift partnered with Three Crowns Electric to rebuild the organic search foundation from scratch:
- Cleanup first
- Then a technical content library
- Building content around the questions homeowners actually type when they need an electrician
The goal was not just rankings, but a system that would let paid spend be reduced without traffic falling with it.
Objective
- Build a technical blog library that ranks for high-intent electrical panel and safety queries.
- Earn Google AI Overview citations on the questions homeowners search.
- Clean up irrelevant backlinks and third-party postings polluting the analytics.
- Reduce paid search dependency while protecting overall lead volume.
Our Approach
- Problem-led technical blog library (electrical panel content targeting worried-homeowner queries).
- Service page and landing page optimisation for commercial intent.
- AI Overview optimisation on technical panel and grounding queries.
- Deliberate paid search reduction as organic and direct absorbed the demand.
Results and Impact
-
52 keywords in top 10
From zero visibility on all 250 tracked keywords. -
5 keywords at position 1
On the highest-commercial-intent phrases in the category. -
67 keywords in top 20
Building a durable second-page-and-up ranking base. -
31 AI Overview citations
The brand is cited by Google above national publishers and manufacturer sites on queries like "water in electrical panel" and "electrical panel sizes chart."
Cited in Google Overview Under “Water in Electrical Panel” Search Result
Our EEAT compliant content allowed us to get our client’s website cited in the most prominent keyword; “water in electrical panel” that enhanced its positioning. That ultimately contributed in traffic and quality conversion.
Few More Prominent AI Citations
Our strategy and sharp mind behind the project allowed us to gain a few more AI citations over high-volume keywords.
Metrics That Speak For Itself
The traffic spike during the partnership was an all-time high for Three Crowns Electric. A feat that deserved a pat on the back to all the workforce behind it.
Organic Growth That Made it Sustainable
The entire foundation of SEO and strategic roadmap made the Three Crown Electric future-proof that made them withstand against major Google Updates.
Stats that made us profound partner
01
1,090 organic users from Google
814 engaged organic sessions, 3,948 total page views.
02
71.2% unassigned traffic cleanup
814 engaged organic sessions, 3,948 total page views.
03
Social engagement time - 4 sec to 1 min 19 sec
814 engaged organic sessions, 3,948 total page views.
04
39.2% direct users up, 59.9% cross-network users up
The brand held the positions organically that paid search had been buying.
05
986 users from 4 blog assets
Roughly 45% of all site users came from a handful of problem-led technical posts.
Final Outcome
of the Journey
This wasn't about ranking for more keywords.
It was about building an owned organic-and-AI-search asset that let paid spend be cut by more than three-quarters while the site absorbed the demand the ads had been paying for.
A single blog post about panels without a main breaker outperformed the service pages, because it answered the question a worried homeowner types before they type “electrician near me.” The competitor domain over the same window saw traffic fall 20.4%; Three Crowns Electric’s organic traffic rose 32.6%.
Not a traffic story. An acquisition-cost story that shows up in the P&L.
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